EMA Honors Jim Fowler

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Jim Fowler
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Jim Fowler was honored by the Environmental Media Association (EMA) on October 11, 1998 in Los Angeles, California. He received EMA's inaugural Lifetime Achievement Award in recognition of his 35 years of work introducing millions of television viewers to wildlife and wilderness. Julia Louis-Dreyfus of TV's Seinfeld presented the award.

Julia Louis-Dreyfus presenting Jim Fowler with EMA Lifetime Achievement Award.
© Berliner Studio

Jim served as host of Mutual of Omaha's Wild Kingdom and Mutual of Omaha's Spirit of Adventure. In addition to ongoing appearance of many network talk shows, Jim has been the wildlife correspondent for NBC's Today Show since 1988, and he was a regular on the Tonight Show Starring Johnny Carson. In 1997, Jim became a wildlife expert on Discovery Communication's Animal Planet network.


L-R: Award winning singer-songwriter Randy Newman, Actress Julia Louis-Dreyfus, Mutual of Omaha's Wild Kingdom host and lifetime achievement EMA Award winner Jim Fowler, and Laura Zegna, presenting sponsor of the EMA Festival.
© Berliner Studio

Jim's mission, as a highly respected authority on nature, is to affect public attitudes so that people around the country will help protect wildlife habitat and influence appropriate governmental policy. For more information on Jim's work, see Jim Fowler's Wild Planet, sponsored by Land's End.

Global Communication for Conservation (GCC) presented Jim with the 1995 Safari Planet Earth Award for his outstanding achievements in caring for our planet. With GCC's support, Jim co-founded Ambassadors for Wildlife through Education (AWE), a national organization for professional wildlife lecturers that, among other things, set standards for the profession.

Jim Fowler teaching children about snakes.


"The continued existence of wildlife and wilderness is important to the quality of life of humans. Our challenge for the future is that we realize we are very much a part of the earth's ecosystem, and we must learn to respect and live according to the basic biological laws of nature."

Jim Fowler

The Environmental Media Association was created in 1989 to serve as a link between the entertainment industry and the environmental community. EMA's mission is to mobilize the entertainment industry in a global effort to educate people about the environment and inspire them to act on those problems now.

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